As a Design Intern, I supported National Public Radio's (NPR) brand & marketing team, and National Public Media's (NPM) design team.

My contributions included:

  • Branding NPR social media channels
  • Designing assets for NPR shows across platforms
  • Creating responsive ads for NPM sponsors
Banners
For Invisibilia, I experimented with the materiality of the shapes featured in its branding.
When the shapes interacted with hosts, should they be opaque, gradients, or fully transparent?
For the final version, the hosts were moved together so they'd appear in the show thumbnail. This was especially important, since the show would be highlighted on Apple Podcasts homepage for Women's History Month.
For Everyone & Their Mom, I leaned into a notebook aesthetic that could fully utilise the show's sticker assets.
In the final version, the playfulness of the host was emphasized through juxtapostion;
while the thumbnail appeared to be peaceful, the full view revealed a more chaotic scene.
For Up First, a morning news show, I played around with its sky-based brand imagery. Often in its materials, the logo rises above the clouds, symbolically showing how Up First brings clarity to its listeners' mornings. This reminded me of the phrase, "early bird gets the worm", which I explored in early versions.
For the final banner, I opted to emphasize the show's connection to the sun. While the logo was once was a distant figure in the sky, it is now up close, in space, and illuminating the earth.
Responsive Ads
NPM uses the platform of Responsive Ads to create ads for NPR.com that are specifically designed to work at any screen size. This process involves exporting the individual elements of each ad, resizing for web, recreating the layouts, and animating between breakpoints. HTML and CSS are also used to recreate design styles, such as blend modes and opacity.
Some of the clients that I created ads for were NPR shows (The Last Cup, Planet Money, etc.) and external sponsors (Rosetta Stone, Netflix, etc.)

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